The tools of the modern workplace make it possible to stay connected from almost anywhere in the world. And many can be used while on vacation too. For Alayna Frankenberry, Skype has become the communications tool of choice—both at work and when away.
Alayna currently works as an inbound marketing manager for BlueSky ETO, a company that helps brands streamline and elevate their marketing campaigns. Her focus is on increasing brand awareness and attracting new clients. “My strategies are highly content-driven but also include social media marketing, digital advertising, and web optimization,” she says. Her client base features a diverse array of industries, including finance, hospitality, retail, nonprofit, franchises, and marketing agencies.
Her previous work includes The Content Factory, where she came aboard as a writer and graduated to a senior account executive. She’s used a lot of tools in her career but few she’s found as valuable as Skype. “A lot of digital tools I use come and go, but Skype is definitely here to stay—I rely on it for so much!” she says. “I love that Skype allows me to not just hear someone but see them—and know that they’re focused in on the call instead of secretly playing Xbox or washing the dishes on mute.”
One aspect of Alayna’s current role is training. And for that, too, Skype has been indispensable. “I love that Skype makes it easy to screenshare—something that’s been invaluable to me as I train employees and clients on my favorite digital tools,” she says. “I also use Skype for inbound marketing meetings and quick updates with superiors and colleagues.”
As a tool for work, Skype is a crucial part of Alayna’s arsenal, but it’s also great when she’s out of the office. “On a personal level, my favorite time to use Skype is the holidays,” she says. “Last year, my whole family crowded into the screen to open presents with a cousin who couldn’t make the trek to Pittsburgh.”
She also takes Skype with her when she goes abroad. “I’ve used Skype from basically halfway around the world in Dubai. My family took a 13-hour plane ride there for my sister’s wedding. It was an unforgettable experience!” she says. “I’ve also used Skype from San Juan, Cozumel, New York City, Washington DC, San Diego, and Toronto.”
Being able to stay connected while filling up her passport, Alayna has been able to log some memorable experiences, including what she calls “the best moment” of her life so far: getting to play with a penguin. “If I ever get married or have kids, this moment may be overshadowed, but honestly it might not. I cried. This penguin’s name was Lollipop and I met her at the Mall of the Emirates at Ski Dubai—a ski slope in the middle of the mall!” She also got to meet a falcon, whose handler told Alayna it didn’t have a name. “It’s a falcon. Its name is Falcon,” he told her. “He looked like more of a Henry to me,” Alayna jokes.
At work and play, flying the world or sitting in her office, Alayna continues the upward trajectory of her career, all while creating memories that will last a lifetime. Skype keeps her connected to her clients and her family while she works, travels, and meets birds of all feathers.
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