Skype Blogs

News, stories, and updates from Skype

Storytelling – The Key to Great Marketing

In the tech industry, and here in Silicon Valley where I live and work, we talk a lot about innovation. Usually innovation is associated with technology advancement. But there’s actually a lot of innovation going on in marketing as a profession. There are many examples of it - Chipotle’s recent Scarecrow campaign and Coca-Cola’s Happiness Vending … Read more