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Share Your Style in the Boyfriend Jeans Challenge

When it comes to fashion, it’s easy to stay on top of the latest trends, but developing an iconic personal style is a challenge. As style icon Coco Chanel once said, “Fashion fades, only style remains the same.”

A quick Skype video call, photo share, or video message are the most efficient ways to compare your personal style with fellow fashionistas before an important business meeting or night on the town. No matter what look you’re going for, it’s always helpful to get on a Skype call with a friend to find the perfect shoes or accessory to go with your already fabulous outfit.

After receiving such excellent response to the Skype Collaboration Project, we’re excited to bring you the Boyfriend Jeans Challenge. From March 7, 2014 – March 14, 2014, we’re challenging fashionistas across the globe to style an outfit around one of the most difficult-to-perfect wardrobe essentials: boyfriend jeans. The grand prize winner will be flown to London with Skype Photography Brand Ambassador, Chaucee Stillman, for a shopping trip with a personal stylist. As a professional photographer and fashion blogger, Chaucee will be using her impeccable talent for capturing street style to judge the challenge entries.


Ready to take on the challenge? First, sign into Skype and add Skype.Collaboration as a contact. Then, send in a photo via file share or a Skype video message showing how you’ve styled your “boyfriend jeans” look. Eight finalists will be chosen by a judging panel that includes Chaucee.

The finalists will then join Chaucee and a panel of elite stylists on a Skype group video call. On the call, the eight finalists will be asked to record a Skype video message of their final look. Those videos will then be posted on the Skype Collaboration site for fellow fashionistas to vote on their favorite style. Finalists are encouraged to share their look with friends, family and followers. The finalist who receives the most votes will be flown to London for a shopping adventure most style icons only dream about.

For details and tips on how to shoot your own boyfriend jeans look, check out the Skype Collaboration site and the official rules. Happy Styling!

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