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Video Calls Help ONA Team “Experience with the eyes”

Photos capture life’s most precious moments, like holiday gatherings or vacations with family and friends. But ever wish there was a better way to tote your photo equipment, other than a plain, clunky camera bag?

ona

Tracy Foster did. She came up with the idea for ONA while vacationing in South Africa, capturing her adventures on camera.

“I was carrying a DSLR in a nylon camera bag, like a lot of people do, and I thought there should be one that complemented my style,” Tracy recalls.

After extensive research, Tracy realized she wasn’t alone. She founded ONA, offering handcrafted camera bags and accessories for style-conscious professional photographers and photography enthusiasts. Ona means “to feel,” “to believe,” and “to experience with the eyes” in Swahili.

Tracy and her team use Skype to do just that – to communicate more clearly and personally with their manufacturer in the Dominican Republic from their New York City office. This saves time and money that would have been spent on shipping samples back and forth, and allows team members to react quickly.

While she makes regular trips to the factory, Tracy says jumping on a Skype group video call in between visits to review a product that’s thousands of miles away is the simplest way to address the intricate details of ONA’s products.

“Sometimes there’s a question about how to construct a new bag or which types of leather or hardware we want used on a particular style,” Tracy says. “Via Skype, I can easily discuss these things with our team, showing them what I want on the webcam. It’s often much faster and simpler than sending photos back and forth via email. And it’s certainly more economical than shipping samples every time there is a question.”

How has handling some face-to-face communication over video calls helped your business? Share your experience in the comments.

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