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Learn how business, big and small, use Skype to save time and money

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Send the right message, via video

We’ve all heard the old adage “you can’t be in two places at once.” Well, we beg to differ. Skype’s newly introduced video messaging feature makes it seem like you’re right next to someone…even when separated by thousands of miles and you’re not actually speaking live. With video messages, you can record a video of yourself and send it to coworkers and clients to play at their convenience.

We recently chatted with two early adopters who have already incorporated video messaging into their businesses to communicate more effectively and reach new audiences. We’d like to share their stories today in hopes they may give you ideas you can put to work as well.

Diverse Learners

Kerry Pace founded Diverse Learners to provide supportive services to college students with dyslexia, dyspraxia, ADHD and other mental health issues throughout the United Kingdom. Her team uses strategies and assistive technology based on personalized learning styles, all via Skype sessions.

“I found Skype by accident and loved it instantly,” says Pace, noting that, “anything you can do in a classroom, you can do on Skype.”

Especially when working with someone with a disability, Pace says it’s so important that communications are as clear and understandable as possible. Skype’s video messaging plays a large role in Diverse Learners’ support services for this reason.

“If a student isn’t online, rather than typing an instant message or an email — which can often get misconstrued — I simply record a video message,” she says.

Pace says recipients can better understand the message while seeing her facial expressions and hearing her tone than if they were reading it in an email with nothing else to go on.

“It’s just more personal, plus it takes so much longer to compose an email,” she says. “And it’s really nice to send a personal congratulations message to students who have passed exams or have graduated. It’s just like being next to each other.”

video message

Remote Stylist

In her previous career in home staging, Kelly Fallis saw a need for a solution for the long, drawn out process of interior design and furniture shopping. She solved the problem by founding Remote Stylist — an online furniture platform with more than 15,000 products including indoor and outdoor furniture, décor, lighting, bedding appliances, and cooking and barware.

For clients looking to choose and receive the right items as quickly as possible, time is of the essence. Fallis, who serves clients across North America, asks them to send video clips of their space via Skype, rather than still pictures, to ensure everyone is on the same page from the beginning and save time and money.

“It’s much easier to take a video on Skype,” she says. “I tell them to stand in the middle of the room and pan all the way around it so I can see exactly what I’m working with.”

Fallis says Skype video messaging eliminates a lot of the guesswork that can come from miscommunication or not being able to see the whole picture — literally.

“We live in a society where everyone wants everything yesterday,” she says. “Skype video messaging allows me to multitask and reach out to more people.”

Have you already started using Skype video messaging in your business? Tell us about it in the comment section below.

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