Why has desktop video conferencing been catching on in a big way in recent years, and how can it help your small business? In a recent webinar, we joined Nemertes Research in taking a look at just that: the rise of desktop video conferencing, what’s driving adoption, where it’s headed and what companies like yours need to know to make it work for you.
Nearly 80 percent of organizations use desktop video conferencing to some extent, Nemertes found. Irwin Lazar, vice president and service director at Nemertes, describes what he calls the “perfect storm” making the tool a must-have for business: tighter travel budgets, worker virtualization, advancements in video quality and consumer adoption of technologies like Skype.
People have grown so accustomed to video calling with friends and family that they now expect to have that same capability at work, Lazar points out. The onset of HD video enriched the experience and made business use more viable.
So, what does that mean for your business? We looked at how Skype video calling can address some important points:
- You can cut costs. You always have one eye on the bottom line – it’s your business, after all. So, take advantage of the same benefits our consumer users enjoy, like free 1:1 video calling and screen sharing. If you’re planning larger meetings, Skype Premium includes low cost group video calling for up to 10 participants, without sacrificing quality. As the admin of a Skype Manager you can easily allocate the group video calling subscription to your employees or colleagues.
- You can build better relationships. One interesting takeaway from Nemertes’ research is that the business case for desktop video conferencing goes beyond cost savings. Most businesses point to other benefits like improved collaboration, shorter projects and product life cycles and a more interactive, enjoyable work experience. With 89 percent of organizations operating virtual workplaces, where employees don’t always share the same physical workspace, video calling offers a way to maintain the human interaction so important in business.
- You can get your message across. Share your screen, share files and get feedback in real time. With video calling, you can watch a prospect’s expression as you present your proposal and adjust accordingly. Designers can share sketches with dispersed teams. Doctors can read nonverbal cues when consulting with patients. Face to face interaction makes for better communication.
What’s more, desktop video calling doesn’t necessarily mean you’re chained to your desktop. Advancements in mobility (and Skype WiFi) allow you to connect from almost anywhere, whether you’re in a conference room or a coffee shop.
To learn more and hear Nemertes’ critical factors for successful video deployment, you can access a recording of the webinar.