Big Blog

Find company updates, big product releases, and some of our most popular posts

Share

Share

Skype Advertising Update

Today we are announcing the launch of Conversation Ads in Skype. These new display ad units will appear within the calling window of users who do not have Skype Credit or subscriptions when they’re making 1:1 Skype-to-Skype audio calls using Skype for Windows.

We’re excited to introduce Conversations Ads as an opportunity for marketers to reach our hundreds of millions of connected users in a place where they can have meaningful conversations about brands in a highly engaging environment. Skype is already at the center of meaningful conversations, where families, friends, and colleagues spend time together.

While on a 1:1 audio call, users will see content that could spark additional topics of conversation that are relevant to Skype users and highlight unique and local brand experiences. So, you should think of Conversation Ads as a way for Skype to generate fun interactivity between your circle of friends and family and the brands you care about. Ultimately, we believe this will help make Skype a more engaging and useful place to have your conversations each and every day.

Here are more details about Conversation Ads:

  • Conversation ads are available for marketers to purchase in 55 markets where Skype is available. Users without Skype credit or subscriptions will see the ads during 1:1 Skype-to-Skype audio calls in Skype for Windows.
  • Skype call quality will remain the same. Ads will be silent, non-expanding and run after we’ve completed our regular detailed quality checks on your connection./li>

Here’s an example of what these new ad units will look like:

Conv Ad Screenshot for PR with Unilever Magnum Ad.png

The Skype experience is our top priority, which is why we we’ve taken our time testing what kind of advertising works best in the Skype environment, including Conversation Ads. As we roll out this and additional commercial experiences in the future, we will continue to test, learn and make any necessary adjustments along the way.

We may use non-personally identifiable demographic information (e.g. location, gender and age) to target ads. This will help ensure that non-paying users see ads that are of greater interest and relevance to them. Users can opt-out of allowing Skype to use some of this non-personally identifiable information from the Privacy menu in Tools -> Options of Skype for Windows. If the user opts-out, they will still receive advertisements relevant to their location, but Skype will not use other demographic information for this purpose. To opt-out of the use of non-personally identifiable information by our Ad Serving Partners for the purpose of serving advertisements of greater interest to you please visit Microsoft Advertising at http://choice.live.com/advertisementchoice. Or you can visit the websites of the Network Advertising Initiative or the Digital Advertising Alliance, each of which provides a simple way to opt-out of ad targeting from participating companies.

Marketers interested in learning more about Skype’s Conversation Ads should visit http://advertising.microsoft.com/skype.

2 thoughts on “Skype Advertising Update

  1. i hate this feature! everytime i skype my dad and your ads pop up his video goes away so im left with audio and these stupid ads!

    • Shana Pearlman said 4 months ago

      Hi Brittanie, our ads only appear in 1-to-1 audio calls, so something else might be causing your video problems. Here’s some information about how to solve video problems that may help.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s