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Learn how business, big and small, use Skype to save time and money

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Six ways to control communications costs with Skype

As a small business owner, you’ve seen firsthand how communications costs can stack up quickly. Problem is, small businesses need professional communication tools, but without a hefty price tag or the burden of heavy IT involvement.

So, what should you expect as a result? We chat with businesses all day long and here’s what they’re telling us:

• I won’t compromise on quality – good audio quality reinforces my brand. Bad calls damage my customer relationships.
• Let me decide – voice, video, chat – one person, multiple people, multiple/different platforms – I choose how I want to communicate, rather than leaving it up to the technology.
• Make easy so I can get started fast with no IT help, and minimize infrastructure costs – I need to eliminate up-front investment wherever possible and save money every step of the way.

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Small businesses, Skype hears you loud and clear.

With Skype, you get a set of cost-effective communication and sharing tools that help you do business for less, all over the world, without sacrificing your professional image. Even better, Skype’s products are easy to use across a number of devices, without enlisting the help of an IT professional.

Try these six tips to start saving now:

1. Use Skype to save on calls to mobiles and landlines. Connect with customers, suppliers, partners and prospects anywhere in the world, from about 2 cents per minute with Skype Credit (or even cheaper with a subscription). And of course, Skype-to-Skype calls are always free.

2. Make contacting your business easy for customers (and cheap for you) with an online number. When a customer dials your online number from their mobile or landline, you answer on Skype, wherever you are in the world – with no mobile roaming fees or sky-high long distance charges. And online numbers come with voicemail, so your contacts know you’ll be able to get back to them as soon as you can. Bonus tip: Use Skype Manager to allocate online numbers to employees, so they get a direct number for customers to reach them anytime, anywhere.

3. Get additional communications features for less. It’s not just about dialing: Skype offers low rates on caller ID, call forwarding, SMS and call transfer to help you stay in touch with colleagues, customers, partners and family on the go.

4. Save with Subscriptions. Subscriptions give your business an allowance of minutes to use every month. You pick the country (or countries) you want to call, choose how many minutes you need and start calling any time of day or night at Skype’s cheapest rates. Subscriptions also save you up to 50 percent on Skype’s online numbers.

5. Convene meetings online. Skype cuts travel costs by letting you run face-to-face meetings and share your screen, no matter where you are in the world. Hold one-to-one meetings for free, or add up to 10 people for a low cost using group video calls.

6. Take advantage of new multi-screen sharing. Get your message across with Skype’s group screen sharing – only the caller needs either Skype Premium or group video calling.

Which Skype tools are you using to manage your communications costs? Share your story in the comments below.

If you’re new here and need help deciding which features could drive down costs for your business, contact our chat team for help.

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