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Video calling on business? Style yourself successful with Skype

Video calls make it possible to have face-to-face business meetings wherever you are in the world. Find out how to make the most of the technology with some top tips from Skype.

Thanks to innovations in video calling, it’s never been easier to connect with business partners or clients from around the world. Ensure you’re making the most of your video meetings and avoid common pitfalls with our top tips.

Appearance
The most important thing to remember about a video call is that even though it shares similarities with a phone call, it’s closer to a meeting in person. This means you have to be concerned with your overall appearance and your body language especially.

Body language
Keep your head movements to a minimum. Not only will this ensure you don’t accidentally move off camera, but by keeping still you’ll be projecting a more powerful image. Also avoid any fidgeting or ‘displacement activities’ such as fiddling with hair or biting nails, as these will make you look less confident.

Eye contact
When the other person is speaking, it’s a good idea to look at them on screen. But when it’s your turn, try to direct your gaze at your webcam, as this will give the impression you’re looking straight at the person at the other end of the call.

Posture
Sit up straight. You may be tempted to slouch at your computer when you’re on a long video call, but nothing undercuts your sincerity more quickly. Look alert by maintaining an upright posture, with your shoulders back and your head up.

What to wear
Always wear the same kind of smart clothes you would wear to a normal business meeting when on a video call to prospective clients or customers. A video call may be a convenient way to connect, but you should look as though you’ve put in the effort to look smart for it even if you’re calling from your iPad at home.

Avoid culture clashes
Always do a little investigating into the country you are calling before your meeting. What’s culturally acceptable where you are many not be to the people you are speaking to, so treat a video call the same way you would treat a visit to their country – with courtesy!

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