Video in Home Leads to Video in Business
As I type this I’m sitting in the audience of a panel discussion at Enterprise Connect. This panel consists of Andrew Sinclair of Skype, Mark Sherwood of Cisco and Matt Collier of Logitech and Lifesize.
As more and more people are comfortable using a program for video connectivity at home, they wonder why they’re not using it for business (duh!). If you can use video to connect with family and friends around the world, why not use it to connect with your customers?
Video is being used by over 37% of Skype users now. It provides flexibility, and mobility for people to work from anywhere.
This is not only comfortable for the user but for a business it provides a competitive advantage. When you can respond faster to customer requests and prospects requests, you can be front-of-mind presence.
It is interesting to hear how the panel recognizes the advantages of operating from home. Doing this is no longer “coming in the future.” It is here now. Businesses who embrace it will be able to collaborate more (meaning work gets done!) and gain a strong competitive advantage.