The next stage in Skype's brand journey
I’m Neil, Skype’s General Manager for our global consumer business. What does that mean in simple terms? That I’m responsible for managing our desktop product lineup – Skype for Windows, Mac and Linux – as well as looking after our website, our online marketing and the Skype brand as a whole.
I don’t do this all single-handedly, thankfully, and I have a great team here at Skype who contribute to the incredible products we make. Nevertheless, there are some areas where an outside perspective can be invaluable, and that’s why we’ve just appointed three great agencies to help us develop the Skype brand and help us with our global advertising. The Skype brand isn’t just about our logo, or clouds and rainbows. It’s about what you, the Skype user, think about us as a company and the products we make. How you feel about your experience of using the Skype software, and how you describe Skype to your friends.