Carrying the torch – introducing Peter Parkes
It seems like only yesterday that I was introducing myself to the readers of Skype’s UK blog — and today I’m stepping up to take on this one.
I see my role not as that of an author, or even necessarily an editor. Instead, I see myself more as a curator — so you’ll be hearing from plenty of other people here at Skype besides me. We’ve already featured Josh Silverman and Mike Bartlett among others, and that’s a trend I want to continue.
Of course, that doesn’t mean that I’ll be taking a back seat. My role is very much two way — both talking about what Skype’s up to, and, more importantly, listening to what you have to say.
I’m not going to claim that this blog isn’t about marketing, but those of you who’ve read the Cluetrain Manifesto (or any of the hundreds of books and blogs which discuss similar ideas) will be familiar with the idea of ‘marketing as a conversation’. That means talking and listening — and that’s what this blog is about.