RIP Akbar & speechbubbles, or the brand evolution trailer
Skype’s brand is one of our greatest assets. We’ve put a lot of work and love into it. A collateral of this is that we’ve sometimes also made it into various [top brands lists](http://blogs.skype.com/sites/en/2006/01/skype_is_3rd_in_a_global_brand.html). You don’t hear us boasting about it every day, but it’s kind of nice to know. We quite like our brand and we keep developing it.
As Skype itself keeps evolving, the brand should keep up. Maybe you’ve noticed that we’ve switched our tagline on skype.com, from “The whole world can talk for free” to “Take a deep breath”. That’s a sign of greater things to come. The brand team said they’ll do a longer post here about the transition, but until then, here’s a trailer for you in the form of an illustration. In short text form: if you’re working together with Skype in any shape or form, then, as painful as it may sound, please forget about Akbar and speechbubbles. ([Akbar](http://www.wobblymusic.com/groening/akbar.html) is the “handwritten” font we often used in speechbubbles.) They may have been cute at some point, but now they’re done with. Dealt. Gone. Finito.
Instead, you’ll be working with… er… other stuff. For those in our partner network, your Skype contacts will tell you all you need, ask them.
And while we’re working on that new post, why not check out the previous one from almost two years ago, about [how the bubbles came about in the first place](http://blogs.skype.com/sites/en/2005/07/a_new_face.html).