The Long Tail – Moving towards niche marketing
Yet another Skypecasts exclusive – Chris Anderson, editor-in-chief of Wired Magazine has published his long-awaited book, The Long Tail, based on his infamous magazine article and popular blog by the same name.
To celebrate the launch of the book, Chris is hosting a Skypecast to let Skype users hear all about the book and his theories on how the world is changing and also ask any questions you may have.
The Long Talk looks at how technology has allowed consumer culture to shift away from mass markets with small numbers of hit products, towards more niche products and markets. This change has been related to the effect of technology and the “infinite shelf-space effect” of new distribution mechanisms such as the internet breaking the bottlenecks of broadcast and traditional bricks and mortar retail.
To find out more join the Skypecast on July 24 at 1:30 PM (PST) to hear what Chris has to say.