Skype partners with music companies to provide Personalise Skype content
You may have seen the announcement yesterday that Skype has signed licensing agreements with major music publishing companies such as EMI Music Publishing, Sony/ATV Music Publishing, and Warner/Chappell Music, as well as from the MCPS-PRS Alliance, which represents authors and publishers in Britain.
So what does this mean to partners? Well it is not, as some people have speculated, that we are trying to take on iTunes. No, we signed these agreements so we can distribute ringtones from our [personalise skype store](http://www.skype.com/go/shop.personal?store)
Personalise Skype allows people to make Skype their own by purchasing ringtones and pictures to show the world who they are. Of course with 100 million users not everyone likes the same pictures or sounds and this is where you come in. We’re constantly refreshing and adding to the selection to make it more compelling for all Skype users and to help people to find exactly what they’re looking for.
If you are interested in offering pictures and ringtones to the Skype community, please see [the partner enquiry page](http://www.skype.com/partners/content/personalise/) for more information about the program.