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The first time someone showed this to me, I thought, wow this is a really neat [Skype starter kit](http://accessories.skype.com/item?SID=1ffbd6e780cc96442a06c981f0dc08e0711:4580&sku=STARTER). And someone has played a practical joke and put a T-Mobile T-Community sticker on it.

Well… turns out it actually IS a [T-Community](http://www.t-community.com/) starter kit . They call it a “Chat-Set, bestehend aus Mikrofon und Kopfhörer”. Cool. And it looks totally like Skype starter kit. Maybe it’s just that all the Skype people have seen too many Skype starter kits around and none of others, and it’s not like a rocket-science design and packaging to come up with. So good luck to T and their community.

That reminds me of how I was sitting in a meeting somewhere in the spring of 2004 with a bunch of people. We were discussing what to call a new offering. Would it be Skype Plus? Premium? Extra? Something? And then someone said, “I had this talk with someone and they suggested to call it… SkypeOut and SkypeIn”. Everyone immediately thought this was a killer idea and thus it stuck. And apparently it’s not only us who thinks the idea was great — we got all sorts of In-s and Out-s all over the place now. I guess that comes with the ups, downs, lefts and rights of marketing and branding.