Skype brings you Warner's music as ringtones
Today, we announced that we’re going to have Warner Music Group content in our [Personalize Skype](http://personal.skype.com/). Nothing there yet, but check back soon. Reportedly, Madonna is going to be the first featured artist.
Other coverage of this: [WSJ](http://online.wsj.com/article/SB113858578410959651.html?mod=yahoo_hs&ru=yahoo) (subscription), [Red Herring](http://www.redherring.com/Article.aspx?a=15515&hed=Skype%2C+Warner+in+Ringtone+Duet), [CNet News](http://news.com.com/Warner+Music,+Skype+ring+up+a+deal/2100-1026_3-6032722.html), [Reuters](http://today.reuters.com/business/newsArticle.aspx?type=telecomm&storyID=nN30198928), [silicon.com](http://networks.silicon.com/telecoms/0,39024659,39156040,00.htm).
I’m sorry, but I don’t get why anyone would pay 1 euro for a 30 second ringtone for a mobile phone, and certainly not for Skype, when you can buy the full song for 0,99 euro (or $) at iTunes.
Being able to customize the sound of an application (which I can do with almost every other IM/VOIP app for free) isn’t worth 1 € to me, nor is an avatar picture (of which there are also millions for free on the web).
What am I missing?